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Saree Campaign — Voiceover Cut
The sound-on half of a matched pair: one apparel spot exported twice, so the same edit can be judged with narration and without it.
The brief
A saree campaign film delivered with the voiceover committed to the mix. Its sibling in this gallery is the identical spot with the narration stripped out. Shipping both is the whole idea — a feed plays muted by default, so a spot that only lands with a voice track only lands for part of its audience. Running the pair puts the sound-on and sound-off versions of one edit side by side, which is the only way to read the difference without a second variable creeping in.
The constraint
Written up in the case study this artifact belongs to.
An A/B test is only readable when exactly one thing changes. The moment the clean cut is re-edited to "work better without narration", the comparison is gone: two different films are now competing and the result says nothing about sound. So the constraint on this pair was strict — the picture edit is held identical across both files, and the only difference is the presence of the voice track.
Read the case study: One edit, two soundtracks: building an honest A/B pairHow it was made
The narration-free export of this same edit is `saree-ad-clean-cut`; play them back to back to hear what the voice is carrying.
Delivered as a matched pair — this file carries the voiceover; the clean cut is the same spot with narration removed, so the picture edit is held constant across the test.
Built in the generative ad pipeline: the showcase folder this belongs to is catalogued as AI-generated brand and product advertising.
Handed over as a finished export rather than a project file — what you watch is what goes into an ad account.
Tools
We hold the finished file, not the shot-by-shot production record. Rather than list a model or a tool we cannot evidence for this specific piece, we list nothing — ask and we will walk you through exactly how it was built.
What shipped
The delivery record, and only what we can evidence. “Not recorded” means the archive does not carry it — we are not going to estimate it for you.
- Format
- Finished video
- Delivery
- One finished export, not a project file
- Runtime
- 57s
- Frame
- 16:9
- Hosting
- Served from a media host we control
- Made by
- Run AI, in-house
Every piece here is labelled Concept. That is not modesty — it is accuracy. Which of these were paid client engagements has not been confirmed in writing, and we will not label something client work on a guess.
Concept work is made by us to show the craft. It was not commissioned, and no brand or organisation shown in it endorsed or paid for it. What the labels mean
Want one of these for your product?
Send us the product, the audience and the placement. We will come back with a scope, not a pitch deck.