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Saree Campaign — Clean Cut
The same apparel spot with the narration removed — the version that has to carry the offer on picture alone.
The brief
The clean cut of the saree campaign: identical picture, no voiceover. This is the harder version to make work, because every beat the narration would have explained now has to be carried by the frame, the pacing or on-screen text. Holding a clean cut to the same standard as the voiceover cut is what makes the pair a real A/B rather than a formality.
The constraint
Written up in the case study this artifact belongs to.
An A/B test is only readable when exactly one thing changes. The moment the clean cut is re-edited to "work better without narration", the comparison is gone: two different films are now competing and the result says nothing about sound. So the constraint on this pair was strict — the picture edit is held identical across both files, and the only difference is the presence of the voice track.
Read the case study: One edit, two soundtracks: building an honest A/B pairHow it was made
The narrated export of this same edit is `saree-ad-voiceover-cut`. Only that one is featured: two slots for one edit reads as a duplicate, not as a pair.
Exported from the same edit as the voiceover cut, with the narration track pulled — the manifest records the two files as the same spot.
Kept as a first-class deliverable rather than a fallback, because muted autoplay is the default state of the placement it is built for.
Tools
We hold the finished file, not the shot-by-shot production record. Rather than list a model or a tool we cannot evidence for this specific piece, we list nothing — ask and we will walk you through exactly how it was built.
What shipped
The delivery record, and only what we can evidence. “Not recorded” means the archive does not carry it — we are not going to estimate it for you.
- Format
- Finished video
- Delivery
- One finished export, not a project file
- Runtime
- 57s
- Frame
- 16:9
- Hosting
- Served from a media host we control
- Made by
- Run AI, in-house
Every piece here is labelled Concept. That is not modesty — it is accuracy. Which of these were paid client engagements has not been confirmed in writing, and we will not label something client work on a guess.
Concept work is made by us to show the craft. It was not commissioned, and no brand or organisation shown in it endorsed or paid for it. What the labels mean
Want one of these for your product?
Send us the product, the audience and the placement. We will come back with a scope, not a pitch deck.