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Jewellery & Apparel Spot
A single spot carrying two product categories at once — metal and fabric, which want opposite things from light.
The brief
Jewellery and clothing in one advertising film. The interesting problem is optical: jewellery reads through specular highlight and needs hard, controlled light, while fabric reads through drape and weave and needs soft light to keep texture. A spot that sells both has to move between those two lighting logics without looking like two different films spliced together.
How it was made
One film covering two product categories rather than a separate cut per category — the ask the manifest records is jewellery plus apparel together.
Produced through the generative ad pipeline in the curated showcase folder.
Tools
We hold the finished file, not the shot-by-shot production record. Rather than list a model or a tool we cannot evidence for this specific piece, we list nothing — ask and we will walk you through exactly how it was built.
What shipped
The delivery record, and only what we can evidence. “Not recorded” means the archive does not carry it — we are not going to estimate it for you.
- Format
- Finished video
- Delivery
- One finished export, not a project file
- Runtime
- 42s
- Frame
- 16:9
- Hosting
- Served from a media host we control
- Made by
- Run AI, in-house
Every piece here is labelled Concept. That is not modesty — it is accuracy. Which of these were paid client engagements has not been confirmed in writing, and we will not label something client work on a guess.
Concept work is made by us to show the craft. It was not commissioned, and no brand or organisation shown in it endorsed or paid for it. What the labels mean
Want one of these for your product?
Send us the product, the audience and the placement. We will come back with a scope, not a pitch deck.