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Simran Bansal — Lighter Cut
The off-register cut from the CEO’s footage — the one that exists because a company film that is only serious is a company film nobody finishes.
The brief
A deliberately lighter piece of the CEO’s footage, named in the source folder as the fun element. It is a real production decision rather than an outtake: a corporate film that never breaks tone loses the viewer somewhere around the forty-second mark, and the usual fix is one planned moment where the register drops.
The constraint
Written up in the case study this artifact belongs to.
The film is fifty-nine seconds — deliberately under the minute that most platforms treat as the short-form boundary — and it is horizontal, which is the least accommodating orientation for the social surfaces it eventually has to feed. Both constraints are recorded in the delivery name. Working inside them means the modularity has to be designed at the edit, because it certainly cannot be retrofitted from a flattened export.
Read the case study: A company film built to come apartHow it was made
Cut and stored separately from the numbered segments, marked in the source folder as the lighter element of the shoot.
Tools
We hold the finished file, not the shot-by-shot production record. Rather than list a model or a tool we cannot evidence for this specific piece, we list nothing — ask and we will walk you through exactly how it was built.
What shipped
The delivery record, and only what we can evidence. “Not recorded” means the archive does not carry it — we are not going to estimate it for you.
- Format
- Finished video
- Delivery
- One finished export, not a project file
- Runtime
- 1m 09s
- Frame
- 16:9
- Hosting
- Served from a media host we control
- Made by
- Run AI, in-house
Every piece here is labelled Concept. That is not modesty — it is accuracy. Which of these were paid client engagements has not been confirmed in writing, and we will not label something client work on a guess.
Concept work is made by us to show the craft. It was not commissioned, and no brand or organisation shown in it endorsed or paid for it. What the labels mean
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